Link Exchange |
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By exchanging links with "like sites," you achieve better search engine positioning and increase your Web site's traffic. Link Building Popularity through link exchange means identifying sites who's Webmasters are willing to add a link to your Web site in exchange for you adding a link from your site back to theirs.
Link exchange also known as reciprocal link exchange, or link trade. It's a mutually understood practice by websites to exchange their site link with other websites. Many ways are there to establish link exchange but the simplest and easiest way is to send a request mail to the website owner and ask to do a link exchange.
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Points considered while exchanging links: |
Followings are important tips considered while you are planning to go for reciprocal link exchange program in order to have the potential of it.
- It must be establish between relevant sites. Exchange link with non related sites might negatively affect the ranking of your site.
- Do not emphasize on three way link exchanges.
- The link page which you have created on your sites should be 2 clicks away from your site's index page.
- Check the page with whom you are reciprocating is being cached by Google and other search engines or not. If not than it is not advisable to trade link with such sites.
- Your link page should have proper Meta tags and must be related to your site's primary keywords.
- Define 2 or 3 of your primary key phrases and use all the three as a anchor text alternatively during link exchange with other sites.
- Check for "no index, no follow" tag on the reciprocating page's meta tags. If your site's link will appeared on such pages than search engines will not follow this page or link and it becomes worth less.
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