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SMO signifies social media optimization which is a very common way to optimize your web site in such a way so that they would be more easily associated or meshed with online communities and community websites, also called social media sites. Social media sites are those sites where people use shares their opinions, insights, experiences and perspectives with each other. An outstanding example of such sites is MySpace, Del.icio.us, Miniclip, Wikipedia, YouTube, Digg, Flickr, Secone Life etc...
Recently SMO has become an easy way to optimize your website. Basic concept lies behind social media optimization is very simple. It means to implement some changes to your website in order to optimize a site so that it is more easily connected to, and largely visible in social media searches on custom search engines like Technorati.
Here are the original 5 rules of SMO
- Increase your linkability - It is required to increase the linkability of the content in order to optimize your web site for social community. You can develop a web blog to do the same; however there are also some other ways like creating content that exists elsewhere into a useful format.
- Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
- Reward inbound links - Used as a measurement for success of a blog or a web sites, Inbound links more influence in search results and have impact on overall rankings. We need to make it easy and provide clear rewards to encourage them. From using Permalinks to recreating similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you.
- Help your content travel - Not similar to SEO, SMO is not just making changes to a web sites or optimizing the websites. When you have content that can be portable like PDFs, video files, audio files etc. by submitting them to relevant social media sites will surely help your content to travel further, and ultimately get links back to your site. Which in results increase your link popularity.
- Encourage the mashup - In today's co-creation world, it pays to be more open about let the others use your content within reason. Syndicating your content with the help of RSS makes it easy for others to create mashups than can drive more traffic to your site or augment your content.
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