Shrushti - e-Marketing, SEO, PPC & Affiliation Marketing In India
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Search engine plays a vital role in driving traffic towards  the website. Because search engine uses a specific program to generate SERP’s according to the user query it carries very much importance to understand the factors affecting the search engine rankings and  optimizing the website accordingly. Although there are several factors affecting the ranking in Search Engine Result Pages some of them are listed below importance wise.

1. External Links to the site and relevancy
2. Optimized Title Tags
3. Uniquely build keyword reach content
4. Domain name
5. Optimized file names
6. Optimized Meta tag - Description
7. Optimized images
8. In-site linking (Optimized Navigation)

Search Engines play a central roll in promotion of websites and drive huge search engine traffic. so carrying out a high rank of website on the search engines is very important task for SEO members. Most of all the search engines work on the same way but some factors are different. let’s discuss out some similar factors on which search depends.

1) Main Effect is to understand your category of site for business purpose. If domain name of site is related to niche category is good but it is not essential. but the important step is to search out keywords from that you can rank & drive the traffic. Then the body part of site and link building.

2) Effect of keywords: There are 2 type of effect, on-page effect & off-page effect. In on-page effect take care the use off keywords in the title, meta-description & meta-tags in site. & Off-page effect consider how to use  keywords as anchor text for optimization.

3) Use of Keyword as Their Important wise: like use of keywords in domain, in title in Alt tags, in content, meta tags or many more.

You can see keywords are more important than any other. Any one should use keywords in title, in discription, in keyword tags, in alt tags, In Domain name, In body part, in insite-likinging, as anchor tags, in H1 & any othet H Tags, keywords in <b> tags, file name with keywords, In URL.

In Off-page optimization, use anchor texts In article submission, blogs, bookmarking, directories, link-exchanges, press release.

Hi,

Search Engine is process through which you can increase your website traffic through search engines. While doing search engine optimization it is important to keep in mind which factors influence search engine rankings.The main effect to rank your site in search engine are

• Domain Name
• Keywords
• HTML Coding
• Link Building

and the second effect is keywords which can be done in  two way

• On-Page
• Off-Page

While in On-Page meta tags are used while in Off-page anchor text is used. To use keyword in anchor text some factors that should keep in mind

• Article
• Blogs
• Book Marking
• Directories
• Link Exchange
• Press release

while to improve  your page to  rank in top position you should keep in mind the following factors

1. You must have good back links of desired anchor text from relevenat sites
2. Your keyword should be rich original content copy
3. Optimize your meta tag
4. Optimize your image
5. Optimize navigation which can say Internal Link Popularity
6. If you page is Old then it would be beneficial to rank high in search engines
7. Your site must have Indexable content
8. Your Site must have quality content
9. Your page must have minimum 20kb upto maximum 50kb size
10. You should frequently update
11. You shoul have number fo backslashes in URL
12. You should have the accuracy of graammer language
13. Your site can add Validations  to increaces the rankings
14. Contact pages can be added which is also benificial to increase the ranking

Search Engine Ranking Factor includes different ways and procedure to get rank in major search engines. Main thing to start with is to build category, domain name, keywords, HTML coding and link building. Keywords also effect different according to on page and off page. As in Search Engine, ranking factors are concern keywords play an important role. Keyword is the basis of all major search engines. But the main thing that matters is keywords as anchor text. Keyword as Anchor text is concern the main factors includes anchor text in articles, blogs, bookmarking, directories, link exchange, and press release. The surrounded tags are the important thing that matters. Anchor text main factors concerns length then words upto 2-3 and characters 25 max, location surrounded by the related text includes location of the page itself or location of the page within text, destination url, source page, No of anchor text. Number of anchor text 3 unique keywords but destination will not be the same. All the anchor text must have different destination.

Page Factors is also an importance factor as the importance of keywords is concern. The major factors includes good back links with desired anchor text from the relevant sites, keywords must be rich and original in content copy, optimizes meta tags and image, optimize navigation should be hierarchical wise and must be from broader to narrow. If navigation not proper optimize then it becomes difficult for google to crawl the site, age of page matters the page rank as there is a good chance of ranking, amount of index able content means pure text without image, quality of content also matters for the search engine, size of the page must be 20 to 25 kb but upto 50 kb its good and if static page then if beyond 20kb will be more better, then frequency of updation that how frequently you update your website, number of back slashes(/)good for optimizing navigation for long tailed keywords. All the factors listed above are important but to high light the major page rank factors then firstly backlinks,its usage/traffic of website and finally how frequently the website is updated.