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Website General : |
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- Meta tag Analysis
- Check your web site's Browser Compatibility
- Measure the Download time the site takes in download fully
- Page code structure i.e. HTML, Java, VB
- Log file Analysis
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Website Content: |
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- Does the content of your site updated regularly?
- Does the site contain fundamental and organization content?
- Does your site contain any publications, stories, FAQs, and a mix of content sources including links to other websites?
- Does the site have some content which is only accessible online?
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Website Credibility: |
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- Does your website have privacy policy which shows that how your organization handles email address, site visitors information etc.
- Does your site have contact information i.e. info@domain.com, contact no., physical address of the organization etc.. Which is easily accessible from your home page
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Website Clickability: |
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- Graphics
- Downloadable files
- Printable pages
- Maps
- Quizzes
- Discussion Board
- Personalization
- Search mechanism on your site
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User Experience / Information Architecture: |
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- Are your maintaining a list of who comes to your site and looking for what?
- If your site is organized by content categories with navigation that leads the user easily to proper category?
- Easy user navigation is there or not? To find out information for each category.
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Website Link Analysis: |
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- Backward Links analysis in all the major search engines (Google, Yahoo & MSN)
- Dead link analysis to check the no. of dead links a site have
- Link popularity analysis to check website's current link popularity
- PR - PageRank analysis to see how important your page is, according to Google.
- Site indexing by major search engines
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Website Design: |
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This part of website audit consider
- Website Color does it suits to the theme of the site or not?
- If the site is using CSS, Flash or Frames, we will check that it is SEO friendly or not. Such is the CSS is External, and in Flash and Frames keyword rich content is added or not as because Search Engines Robots/ Spiders/ Crawlers straight away ignore Flash and Frames.
- What ever the images used is properly optimized?
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Website Traffic Audit: |
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- Does your website is listed in all the major directories which are the major source of traffic such as Google, Yahoo, Altavista, Hotbot, Excite, Lycos.
- Does your site offers any special events, memberships or time-specific appeals?
- Does your site using email messaging strategically with e-newsletters and personalized messages?
- Does the site using paid keywords, banner advertisings and other promotions to drive traffic?
- Check the internal and external link structure of website
- About using any web analytics software to measure and analyze the traffic
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